The world of marketing in 2024 is undergoing significant changes, driven by various key factors. One notable transformation is the continued shift in focus from traditional digital agencies to a more holistic approach that enhances the overall customer experience.
The term “digital agency” is becoming less important as agencies strive to establish strong connections between businesses and customers, emphasizing their ability to deliver diverse services rather than specializing in a single area.
In response to these changes, some clients and agencies are opting to work with freelancers and small agencies instead of larger digital companies. This choice offers the advantages of cost-effectiveness, agility, and the ability to select experts tailored to specific project requirements.
Furthermore, the emergence of new technologies, including artificial intelligence (AI), is poised to revolutionize marketing practices. 2024 is expected to be a pivotal year of transformation in the marketing landscape. This shift may even extend to award shows, for example my project “innovatique” aims to democratize web3 implementations and philosophies within the awards system. The goal is to promote transparency, fairness, and increased value for the industry as a whole.
The world of marketing is evolving rapidly, driven by the need for a comprehensive customer experience and the embrace of new technologies such as AI. The traditional concept of a “digital agency” is giving way to a more versatile approach, and the industry is witnessing a rise in collaborations with freelancers and small agencies. As these changes unfold, marketers have the opportunity to adapt, innovate, and forge meaningful connections with customers in the digital realm.