Category: Innovatique
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From Digital to Holistic: The Changing Identity of Marketing Agencies
The world of marketing in 2024 is undergoing significant changes, driven by various key factors. One notable transformation is the continued shift in focus from traditional digital agencies to a more holistic approach that enhances the overall customer experience. The term “digital agency” is becoming less important as agencies strive to establish strong connections between…
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Embracing Failure: Redefining Success in the Creative Industry
In the fast-paced world of the creative industry, failure has long been viewed as the ultimate taboo. It casts a dark cloud over the pursuit of innovation, stifling risk-taking and discouraging experimentation. However, it’s time to challenge this antiquated mindset and embrace failure as a valuable learning experience. Within the creative industry, award systems have…